Local SEO is becoming a highly important skill nowadays with more and more companies starting to offer location based services. There are many reasons why you would want to use local SEO but the biggest one is that it helps you tap into markets that are less competitive and highly responsive. Irrespective of the type of business you run, you can always take advantage of local SEO because you will always have clients in your local area. Thus, you will be able to increase the size of your company in a new direction and find more targeted prospective clients. ContactRed Rain SEO for help.
If you’re going to take advantage of local SEO, then you better take the time to dig for the appropriate keywords to optimize your site. You have to dig deeper and not limit yourself to basic keywords when you are preparing your site for a certain location. This way you will be closer to local users because you are considered more relevant and it also reduces the level of competition you are facing. Your best bet is to use long tail keyword phrases because when they use them people usually are quite clear on what they are looking for. People usually use these phrases to search which means they want to take some kind of action and reach a desired result.
By adding a location to these keywords, you make them even more specific. To optimize your site effectively you must put in the time to do keyword research and ensure you are using the right tools.
If you try to list your business many times to a local directory, you’ll find that they frown on that practice. So what you’ll want to do is crate a new landing page for each of your store locations. Even though you’re not allowed to have more than one local listing, you definitely can have more than one location for your business. Then it’s easy to send people to a “locations” page for your business, and they can easily find the location nearest to them. What you don’t want to do is send multiple listings to the exact same landing page.
Additionally, you should make sure to add to your website a local telephone number. Since the search engines won’t be able to read it, you want to make sure you write out your number in text. Go for a real phone number that shows that you’re a real company, which means 800 numbers shouldn’t be an option.
Why? While they might look great and professional, they don’t really let people know where you are. You need to do everything possible to have a real phone number. Generally speaking, local SEO has a bright future and will simple grow substantially. Thus, you should be enjoying the benefits now before it becomes too complicated.